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Policy

Sponsorship and advertising policy

How money can and can't appear on Paw & Whisker. Short version: it never touches health advice.

Today

No sponsors are live. We have set up the groundwork for labelled placements and a clinic listing and advertiser enquiry. Requests are stored for review only.

What is always disclosed

Anything paid for or earning us a commission carries a visible label, Sponsored, and sits in a separate box. Paid and affiliate links use rel="sponsored nofollow".

What sponsors never change

  • AI health answers.
  • Symptom-check results.
  • Emergency advice or its wording.
  • Urgent vet search: results stay strictly sorted by distance, and no featured or sponsored clinic is shown.

Recommended product boxes

A product described as recommended by us must first be chosen independently by Paul. Payment or affiliate income can't buy that choice, and the relationship is disclosed beside the box.

Featured clinics

A Featured clinic would be labelled and kept out of urgent mode. Being featured doesn't imply our endorsement of care quality.

Contact

Questions or concerns: paul@pawandwhisker.net.